WP with Heart Dashboard

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“Why” – The Seed For Your Content Strategy

The fundamentals of Content Strategy and Why it’s important to plan what you want to say and who you want to say it to. We’ll investigate your Mission statement and discover the WHY behind what you’re doing.

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Crafting About Me/Us

In this lesson we craft content for the most underrated page on a website. Your About page is where you convey your passion and share the What, Why and How of what you do. It’s time to set the record straight: The About page is a powerful component to your website.

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Personas And Client Avatars. Let’s Create ’Em!

So, now we know why you do what you do, but who do you do it for? The WHO is vitally important to your success. You’ve got to target the right people, the ones who resonate with what you’re providing. In this lesson we will answer some essential questions about your target audience so you’ll be able to create avatars that reflect those you wish to serve.

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Personas And Client Avatars. Let’s Create ’Em!

So, now we know why you do what you do, but who do you do it for? The WHO is vitally important to your success. You’ve got to target the right people, the ones who resonate with what you’re providing. In this lesson we will answer some essential questions about your target audience so you’ll be able to create avatars that reflect those you wish to serve.

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Creating your Site Mockup

Site architecture works like a frame. Now, we get to dress it all up with visual imagery. This is where our site organization defines design. We’ll use some mockup tools to create a simple, visually pleasing design. We will take into consideration font and branding colors.

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The Geek Unleashed – Installing And Setting Up Your WordPress Site

The tech starts now. We’ll be installing a WordPress site and configuring it. Then we’ll map out the site architecture and use some of the most useful and powerful plugins to make your content standout for your site visitors and Google!

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Putting It All together: From Mock to Real

Okay, it’s time to build. Yes, there may be geeky stuff here, but you’ll be glad you’ve gained some brainiac knowledge. A little html and css can go a long way! And I make it painless. I promise! And since we are in the era of Gutenberg, the new editing experience for WordPress, that is the train we’ll be hopping.

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Email Capture with Active Campaign

Building your email list is one of the most important things you can do to grow your business or gain wider exposure. Sure, you may have loads of Facebook or Twitter followers, but you OWN your email list and you can have much more personal engagement. We’ll be using Active Campaign (or Mailchimp, Aweber if you prefer). We’ll be adding an email capture form to your site and learn about email sequencing and automation, and lead magnets!

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Picture This: Images & Your WordPress Site

One of the most important aspects of your site will the photographs and graphics you use. Choosing compelling, unique imagery helps you stand apart and also livens up your site. You’ll also learn how to optimize your images for the web, how to make sure you get the SEO juice out of them and that they are accessible to those who can’t see them.

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Let’s SEO! Do-si-do!

That’s how you’re found, friends. And there are a few things you’ll have do to take advantage of SEO (Search Engine Optimization). It’s not just about keywords. It’s about that wonderful content strategy we’ve carefully crafted. It’s also about performance. This is where image size matters! And why I talked you out of the slider! 😉 And finally, we enter the wonderful world of Schema!

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Instagram Like a Boss

I chose Instagram as our token social media foray. Why? Because as of 2018 it’s one of the best ways to express yourself and gain social followers. Plus, it’s simple and so much fun! You’ll learn about hashtagging for optimal viewing, how to organize your posts in a more pleasing and flattering way. What to post. We’ll also be diving into canva to create content memes for IG (Instagram).

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The Funnel is Cake!

You’ve heard the term “Funnel” and maybe you scratched your head a little? It’s simply a term for getting your niche to you so you can serve them. This doesn’t have to be overly complex, yet some funnels can Well, guess what? By the time you hit this session, you’ve accrued all the ingredients for a basic funnel. In this session I’ll introduce you to a beginner funnel. With this knowledge you can boldly go forth and create a funnel of love!

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Penciling It in with Acuity Scheduling

You may think you don’t need scheduling software. Well, Acuity is one of those things that once you start using it, you realize you’ve ALWAYS had a need for it. We’ll go over the basics of Acuity and then set up calendars that work for you while you’re sleeping or doing other things rather than emailing back and forth, doing “What time is good for you?” tango!

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