Site Architecture and Organization

Okay! Now you know Why, What and Who. It’s time to lay down the plan. By plan, I mean, the architecture of your site. Hmm… sounds like we’re building our dream house!

You will be constructing your site and any sound construction project needs a design plan, a blueprint. By working things out ahead of the actual site creation, you are ensuring that time won’t be wasted shuffling things around without clarity. Knowing how your content is organized also inform your design and layout direction.

Let’s get started with the Site Architecture Blueprint Worksheet.


The Geek Unleashed – Installing and Setting up Your WordPress Site

It’s that time folks. We’ve been in the nebulous, esoteric world of concepts, niches, missions and personal tales of wonder. Now it’s time to get down and nerdy!

In this lesson, you will be installing WordPress on your remote server or locally on your computer. The local option includes additional geek points earned when you export/import to a remote server so I can see what the heck you’re doing! There are advantages to working locally, but it’s not necessary!

Here’s What We Cover:

Installing WordPress on Remote or local Server

So…not everyone is on Siteground. I know. You’re just biding your time until your current hosting contract runs out. I get it. But, this tutorial is using Siteground. If you have a hosting provider that uses cPanel, then you’ll be able to adjust this tutorial to fit your needs. If you have some issues, I’m here to help. You’ll just end up starring in a new tutorial. Hope you don’t mind?

Definitions of Parent Theme and Child theme

This is a clear case where Parent knows best, only because the Parent is controlled by outside geeks who love to update their themes to keep them current. It would be shame to have all your changes disappear in an instant! Right?

Some essential initial settings

There are a few thing you need to do right out of the gate or it sucks later on. Seriously.

Site Architecture planning

I know you’re chomping at the bit to add that navigation at the top of your site. But, WAIT! You can make that a breeze by planning how you want to create your content. Did you know that you don’t make everything a “Page” in WordPress? That’s why Custom Post Types exist!

Creating Custom Post Types

Now, things are getting interesting! It’s time to execute your plan by creating Custom Post Types for some of your content. Sounds nerdy, but it’ll be fun! I promised fun.

Creating Custom Fields

Sometimes that little ol’ editor box won’t do for your unique and glowing content. You might want to add some additional fields to personalize your pages, posts or custom post types. The sky’s the limit and you get to customize the admin a little bit with fields that are important to you and your team (I’m dreaming big for you!).

Installing Your WordPress Site on a Remote Server

I’m suggesting two ways to do this. One way is with a subdomain. The other one depends on the availability of a staging server at your hosting company. A Staging Server is a special area where you can create and edit your site before you’re ready for the big time and going live.

Since subdomains are available at any reputable hosting company, let’s start with that.

Installing WordPress in a Subdomain

Installing WordPress with SiteGround Staging

Login in panel popup on Siteground
The login panel doesn’t show up in the screen share. This is what you should see when you log into the Staging site.

Personas and Client Avatars. Let’s Create ’em!

Lesson 3 is all about Who!

In order to target the right audience or niche you need to access who those people might be. (Or who those dogs or cats may be if you know of some highly intelligent fur friends!)

A persona is an imaginary person who’ll be your target client or customer. The first thing you may be tempted to do is jot down a few things off the top of your head about who this might be, some of their personality traits and motivations. Well… I’ve got news for you. The top of your head only belongs to you and there are not hordes of you’s roaming around the planet.

With that in mind, it’s best to do a wee bit ‘o research and find out how those folks really think. You’ll be surprised!

Let’s dig into creating those Client Personas or Avatars

Creating Your Client Profiles


Crafting About Me/Us

The first lesson and group calls helped you craft your mission statement and answer the big WHY in regards to what you are offering on line.

In this lesson you’re going to get up close and personal with your targeted niche and create a persona.

In addition, you’re going to further elaborate on your About Me/Us page. This page is often overlooked or added as an afterthought. Big mistake!

It’s this page where you can go wild and inform your site visitors. Let them know what you’re all about. Why you do what you do, what makes you different than others in your industry, what challenges you’ve overcome, where you intend to go and how you will enhance the future for them. This is the place to captivate, inspire and earn the visitors trust.

But, in order to relate to your targeted audience, it’s most helpful to create that there persona. See, how we came full circle?

You will find some guidance for both of these exercises below.

Let’s continue to tackle that About page. It’s really about the story and your unique perspective. This guide offers 5 Aspects to include in your About story and fresh new examples that will inspire you.

Unique & Effective About Me/Us with Examples


“Why” – The Seed for Your Content Strategy

Why am I doing this? Why am I putting myself out there on the World Wide Web?

It’s important to know your why. It’s not necessary to understand, at first, how all the components to your website come together. Once the Why has been established, things start coming together in a magical way. It’s easier to see what you need and what is superfluous to your online goals.

If you are reading this, then it’s fairly safe to assume we’ve already gone over the Seven Levels of Why exercise together. You’ve arrived at your true heartfelt Why. It is from this Why that you will power every aspect of you website and web presence. Never lose track of your heart inspired reason for doing what you do. When you stay the course and follow your heart, one inspired step at a time, you will successful. Period.

So here’s what I want you to do:

Find an index card or even better a lovely postcard.

On the front write out the Why you discovered in our exercise.

Now post that sucker to the wall where you can see it frequently. 

You want to be reminded often about why your dreaming your dream and making it happen. It’ll be like second nature to you and it will permeate all areas of your life so that it’ll be the most natural thing in the world to translate it to web or print! Heck, maybe you’ve got a book in you, too, you wonderful over-achiever!

Additionally, you can make it a screensaver on your mobile phone or have it go off throughout the day as an alert.

Content Strategy Checklist


Gathering & Organizing Content with Tips on About Me Page and Your Target Audience