Penciling It In with Acuity Scheduling

You may think you don’t need scheduling software. Well, Acuity is one of those things that once you start using it, you realize you’ve ALWAYS had a need for it. We’ll go over the basics of Acuity and then set up calendars that work for you while you’re sleeping or doing other things rather than emailing back and forth, doing “What time is good for you?” tango!

Let’s Kick Off Discovery with Your Project Questionnaire

Did you know that your website is part of a larger project? Perhaps you’ve never looked at it that way. You see, the website is just the tip of a very big iceberg. Underneath lies a crazy matrix that suspends your website in a web of success. Such things as social media, SEO, and lead generation are the hidden machines working tirelessly for you…if you employ them in the best way possible.

You should be thinking about your site visitors well before they actually visit your site. There is a customer or client journey that is  important to consider and the wealth of information you gather from your research (don’t worry, I’m not tossing science at you!)  is invaluable.

One of the best ways to break the ice on this Website building scene is to answer questions. Um… quite a few of them, actually. But, trust me, every single question is vital. You will be amazed at how clarifying it is to really think about what your doing webwise before you do it.

So with no further ado, let’s get started!

New WPwH new student: One Hour Discovery

A Mission Statement can express what you do and why you do it. It can also be a declaration of intention or a way of life and values you’d like to espouse. Check out these great examples of real Mission Statements for organizations and companies you may be familiar with. If you don’t have a Mission Statement yet, no worries. Just write what you are feeling right now.

Goals can be simple or lofty. Some goals are personal. Goals for your online presence tend to relate to your site visitors as well as yourself. Some examples of goals: “Create a medium for my writing so that I can inspire others.” “Get booked as a public speaker”, “Book clients”, “Create an online portfolio to garner more work”. Be as specific as you can. Keep in mind: Selling products or eCommerce is beyond the scope of this workshop.

This is vitally important as it dictates the mood, feel and messaging on your website. It’s the heart of marketing your site. Attracting the wrong crowd can be discouraging. If you know specifically who you are serving, then your decisions flow easier. Examples of the types of visitors: “Women and Men over 65 who don’t want to retire”, “tech savvy people who wish to unplug now and again”, “Shy people who wish to find their narrative voices.”

You know the old saying “You never get a second chance to make a first impression”. This is a pretty big deal on the WWW where attention spans can be short and patience can be in short supply. You want to make your site feel as comfy and inviting as possible for your visitors. So, how do you want them to feel? Confident, peaceful, empowered, delighted? Do you want them to know they can trust you and your knowledge?

Success can be measured in infinite ways. But, the most meaningful measurements to you are the ones that make your heart sing. Perhaps you’d feel tremendously successful if you had 500 visitors to your site everyday. Or maybe success means that you get 4 or 5 new clients a month. Sometimes it just knowing you’re online, finally! It could be anything.

Have you tried this website thing before?

I’m assuming you are taking the WP with Heart workshop as a novice and you don’t have a website at all. But, perhaps you have what I’d call a, them, ghetto-looking website and you are here to start anew. If that is the case, then answer the following questions.

Keep in mind: eCommerce and shopping cart sites are beyond the scope of this Workshop. So, talk about anything else but that!

Do you have a few websites bookmarked that you just adore? Add them here.

You see, when you resonate with something, it because it triggers a like-minded intention or sensibility in yourself. By expressing what you admire in others, you’re saying “That’s me, too! I’m pretty freaking awesome just like that!”. Don’t let the mind fool you on this one. Admiration and appreciate come from the heart and the heart reflects who YOU really are.

Well, that's it! Now, I have a pretty good idea where to start when we have our discovery call!


Weekly Zoom Call Recordings

Hello everyone!

Below you will find all of the recordings of our weekly Zoom calls. The last day will be at the top.

They exist for others to have access to weeks they may have missed. They will not be around forever. They will disappear two weeks after the end of the Workshop. This is to protect everyone’s privacy.

Looking into the issue with Vimeo videos and privacy. I’m putting them into an album on Vimeo and that way I can share the private videos with you.


Weekly Group Call: July 17, 2019

Link to Weekly Group Call July 17, 2019. On Vimeo.

Gutenberg block party in the house, ya’ll. Watch as I quickly show Shannon the ropes!

We first check out Underscores Starter Theme, which is not the place to start if you just want to play with Gutenberg. A starter theme is really geeky. You’ll use that when you want to build from scratch. Shannon is wanting to get into the nitty gritty of theme building and that’s why she in that territory.

However, a theme needs to be Gutenberg ready for the blocks to shine their best. I take Shannon on a short demo of blocks using the Generatepress theme.

Together, we install the Generatepress parent and child theme (9:48). I explain how the parent and child theme relationship works. And we get a little familiar with the Generate Press theme.

We install additional block plugins that take the block party to another level! (16:15) Then we take some of those blocks for a spin. I give some basic tips for organizing your block content.

You even get a few browser keyboard shortcuts or hot keys in this one!

And I mention that Generatepress Premium can be purchased. Well, students, I’ve gone and done that and you can download the plugin here in the membership site. Please ping me for the Licensing key.

Play Video on Vimeo


Weekly Group Call: July 10, 2019

Link to Weekly Group Call July 10, 2019. On Vimeo.

In this weekly call we talk about Cornerstone Content, what it is, how it affects SEO and why it’s a vital component to a successful website.

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Weekly Group Call: July 3, 2019

Link to Wednesday Group call, July 3, 2019 on Vimeo

This call is all about the Law of Attraction and some key insights so that you can leverage it for yourself with intention instead of having it work for you unconsciously. Enjoy!

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Weekly Group Call: June 26, 2019

I explain the vast difference between Self Hosted WordPress and WordPress.com, which is the difference between infinite freedom and a straightjacket.

We talk about Medium.com, a place for writers and a good way to get an instant audience for your content, then link it to your own website once it’s up and running. This starts at 56:00 in the video.

In between the WordPress discussion and the Medium info, we have more philosophical discussions about setting up an intentional community, coding camps among other topics.

Play Video on Vimeo


Weekly Group Call: June 19, 2019

Link to Weekly Group Call: June 19, 2019

In this call, we touch on

  • The importance of demonstrating your expertise for your clients not matter what you do.
  • The importance of having quality product photos for sites. This can mean hiring a professional or if DIY providing shots that are more documenting use of product.

On the heart side of things:

  • We emphasize how important it is to know WHAT you want and not worry about the HOW.
  • Building relationships with your niche and avoiding exploiting yourself by giving too much, but when you give do it with grace and gratitude, not resentment.

and much more!

Play Video on Vimeo


Weekly Group Call: June 12, 2019

Link to Wednesday Group Call June 12, 2019 on Vimeo call June 12

We touch on many subjects:

The book, Happy Pocket Full of Money by David Cameron Gikandi: 0:00
Youtube and how simple it is to create content: 9:50
Zoom Video Touchup and our own self image: 12:11
Holding on too tightly to your money is like holding your breath: 17:10
Roxanne talks about Advocacy for Art and Hair Models: 20:00
Tatiana discusses her health coaching empowerment for women: 24:00
Hot Flashes and the Medical Medium: 28:20
Modern Life and the ability to embrace an Paradigm Shift into the unimaginable: 32:20

Play Video on Vimeo


Morning Group Call: December 12, 2018

Link to Weekly Group Call: December 12, 2018

I go over Gutenberg with Noah. I demonstrate how easy it is to add block with the Twenty Nineteen Theme.

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Morning Group Call: November 7, 2018

We touch on the subject of having a day job, while you work on your passion. How to offer your services for free or grossly reduced rate for a limited time so you can gain “Confidence Currency”. You never know what’s next for you in your life, so sticking to your “plan” may be limiting your possibilities. A wonderful message from Noah about parenting yourself, taking care of your basic needs in order to free up the space for inspiration and play. We also delve into the benefits of meditation and the ultimate goal of simply feeling good.

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Morning Group Call: October 31, 2018

Noah talks about adding Vimeo and adding a video to a single page so that he can use it as calling card. I discuss why a local hosting environment on your computer is a good idea for development of your site. I also sing the praises of Headfirst Guide to HTML and CSS. We touch upon email capture, automation and sequencing. And finally, we talk about subscription group model for Facebook groups.

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Morning Group Call: October 24, 2018


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Afternoon Group Call: October 24, 2018

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Morning Group Call: October 17, 2018


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Afternoon Group Call: October 17, 2018

Zoom froze on the last 30 minutes of call. I believe we covered the meaty stuff in this 50 minutes!

Play Video on Vimeo


Morning Group Call: October 10, 2018


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Afternoon Group Call: October 10, 2018


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Picture This: Images & Your WordPress Site

Watch the content on this module grow. I will be adding information regarding optimizing you photos for the web, tips on choosing pleasingly aesthetic photos, optimizing the for SEO.

Right now, I’m providing a growing list of resources for free photos. We all like free, don’t we. But, to be honest when it comes to photographers with incredible artistry (when they are really good) who are willing to give photos away, I call that a gift.

IMPORTANT MESSAGE: If you’d love to see these types of sites remain free and accessible and especially if you love a particular photographer’s work, and even more important you like to keep lawyers at a safe distance:

Always give photographer credit in a caption or in footer of your page.
Avoid free photos with recognizable logos
 If there is a prominent model, message the photographer and see if there was a model release signed.

If you ever get a cease and desist. REMOVE the image immediately.


Founded 4 years ago as a humble Tumblr blog, Unsplash has grown into an industry-leading photography community. It’s become a source of inspiration for everyone from award-winning writers like Deepak Chopra to industry-titans like Apple, and millions of creators worldwide.

Go Browse!


Creating Custom Graphics

While photos can be great, graphics can take things to another level. Graphics? Graphics?! Yes, you can! Think you have to be a hotshot designer to create awesome memes and images for your site and social media? Not so! There are many online tools to help you dress sharp for the World Wide Web. Here are just a few:


Snappa Homepage

Snappa is pretty amazing in that it works like a headquarters for your social media graphics. You know how those image sizes change like the weather and you’re always left guessing how many dimensions is my twitter image this month? Well, Snappa keeps those image dimensions up to date and you can be rest assured it’s the correct size. You can also resize the same image to use across multiple Social Media platforms. Snappa also has loads of pre-made templates, stock images and graphic components. And the coolest part? You can schedule your social media posts from within Snappa! Wow!

Create Your Account

Email Capture with Active Campaign

Installing a Coming Soon Splash Page for Your Opt-in

In this video I give an introduction to the Coming Soon & Maintenance plugin in by Nitro Themes. This plugin creates a landing or splash page that you can use for an opt-in or other vital content while you build you site behind the scenes.

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Active Campaign Setup to Work with Your Site.

In this video, I show you how to grab the Active Campaign plugin and how you style the it at Active Campaign Website.

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Putting your ActiveCampaign Opt-in Form on your Coming Soon Page

This tutorial explains how to create your list at ActiveCampaign and how to use the shortcode to place it on your site, ready to go!

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